Build something.
Know what it costs.
Find a price that works for your AI product.
Model the usage. See the margin. Make your next move.
- Monthly AI costs
- —
- Estimated profit / loss
- —
The details
Where the money goes.
Expected costs across normal, heavy, and free users.
| Component | Per action | Normal / month | Heavy / month | Free / month | All users |
|---|
Room to grow
Scale with your eyes open.
Conversion, usage, and customer mix held constant.
View growth as a table
| Active users | Revenue | Total costs | Profit |
|---|
Compare your scenarios.
Save up to three scenarios to compare. Saved prices stay frozen until you explicitly refresh them.
| Scenario | AI costs | Revenue | Margin | Profit | Target price |
|---|
Know the assumptions.
Price for the product people actually use.
A cheap individual model call does not necessarily mean a profitable product. Add the calls in each workflow, account for free and heavy users, and compare the resulting costs with subscription revenue.
Why model more than tokens?
Images may be billed per image or by tokens. Speech can be billed by minutes, characters, or audio tokens. Video often uses generated seconds. This calculator keeps those units separate so a mixed workflow can be estimated consistently.
How does the calculator find a minimum price?
It divides per-paying-customer variable costs and fixed transaction fees by the share of revenue remaining after percentage fees and your target contribution margin. Fixed operating costs are handled separately in profit and break-even calculations.
Read the formulas and worked example ↗ · Check every published pricing source ↗